How the 50/30/20 Rule Can Fix Your Social Media Content Strategy

Scrolling through a brands social media can sometimes feel like getting hounded by some pushy salesperson. I mean the feeds where it’s just buy this or sale ends today in every post. That gets really tiring after a while. Then there are those other accounts that only share random memes and stuff. You end up thinking what do these people even sell or do for work.

Trying to hit the right balance on social media is tough. It’s sort of like messing with a Rubik’s Cube when you can’t see anything. You try to share helpful things but not come off boring. And promoting products without making people annoyed.

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The thing is you do not have to guess what everyone wants. A bit of simple math can help out. That’s where the 50/30/20 Rule comes in. I think it’s like a shortcut for people making content or running businesses. They want followers who stick around and like the page enough to buy something later.

This rule uses a basic ratio. It can change how your feed looks. From something people might unfollow right away. To posts they do not want to miss. Let me try to explain it more.

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What is the 50/30/20 Rule?

I remember reading about this 50/30/20 rule from budgeting stuff, and it kind of makes sense to use it for social media too. Like, you divide your posts into these parts,

• 50 percent curated content first: That is sharing things other people made, the good valuable ones that fit what your audience likes. It takes up the biggest share because it keeps things interesting without you having to invent everything.
• 30 percent for original content: where you make your own posts. This shows off what you know, or your brands vibe, those unique thoughts you have. I think that helps build a real connection or something.
• 20 percent is promotional: just straight up selling your stuff, products or services, calls to action like that. It is smaller on purpose, I guess so it does not turn people off.

Let’s break down each component and understand why it’s crucial for a balanced and effective social media presence.

1. 50% Curated Content: The Value Provider:

I guess one way to think about this is like being a curator you can trust, kind of picking out the best stuff from all that online information out there. Its this huge ocean of things, and you just grab the most relevant bits that your audience might actually like.

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• Articles & News from the Industry: Discuss current trends, advancements, or perceptive evaluations from reliable sources.
• Educational Resources: Provide your readers with links to useful manuals, tutorials, or infographics.
• Quotes & Inspirations: Post inspirational sayings or thoughts that are pertinent to your area of expertise.
• User-Generated Content (UGC): You can establish community and social proof by reposting or sharing content made by your followers (with permission, of course).

The reason it works.

• By sharing useful information from various sources, you prove to be reliable and trustworthy and build authority as you do not solely promote yourself.
• Producing original content can consume much of one’s energy. Curating removes the headache of constantly having to decide what to post and helps you plan your posts ahead of time.
• When you share content from reliable sources, there is often a good chance of getting a share back. This will furthermore boost your reach as your brand will be presented to a new audience.
• It keeps your feed fresh with interesting content that isn’t all just your own entertainment.

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2. 30% Original Content: The Expert Showcase

This is your place to shine and show your uniqueness. Original content may take improved formats.

• Blog Posts and Articles: Share your position, opinions or expertise on any topic that is relevant to your industry.
• Videos and Live Streams: You can create tutorial videos, Q&As, behind-the-scenes videos, or a product demonstration.
• Case Studies and Testimonials: Evidence and proof of your success with clients and the value you can provide to customers.
• Behind-the-Scenes Content: Utilize behind-the-scenes content to make your brand personable and transparent to the audience.
• Personal Stories and Experiences: Sharing interesting personal stories and experiences would grab the attention of the audience.

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The reasons behind its efficacy.

• Having original content helps establish a unique tone for your brand to stand out as a business.
• This lets you showcase your knowledge and thought leadership.
• Having original online content often links back to your site driving valuable traffic and leads as a result.
• Sharing your own perspective increases the odds of having an in-depth discussion.

3. 20% Promotional Content: The Call to Action

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The 20% promotional content slot is often the most tempting to misuse but it must be followed to attain business goals. This covers.

• Product/Service Announcements: Updates about products or services.
• Special Offers and Discounts: Limited-time offers and discounts used to promote sales and offers.
• Event Promotions: Encouraging sign-ups or attendance at webinars, workshops or events in person.
• Calls to Action (CTAs): Encourage your audience to do something through Calls to Action (CTAs) like “Shop Now”, “Sign Up”, “Learn More” and “Get in Touch.”
• Lead magnet promotions: promo an e-book, whitepaper, or free resource and ask for contact info in return.

What makes it effective.

• Encourages Action: Here is where you ask for a specific desired action from your audience that directly impacts your bottom line.
• Generates Leads: Promotional content is an effective tool for generating leads and can be helpful in bringing new customers.
• Communicates Value: Clearly communicate the benefits of the product offered to the audience. Tell them why they should get it.

Implementing the 50/30/20 Rule in Practice

Content Calendar: The best way to follow through on this principle is to organize your contents through a content calendar. You can dedicate certain slots in certain days for certain contents.

Tools and Resources: Leverage social media management tools that can help you schedule your posts and track your progress.

Analyze and Adjust: Look over your social analytics tools to see where content performs best with your following. Don’t be afraid to adjust the numbers that you use based on what you have found.

Quality over Quantity: While this rule helps you with quantity, never underestimate the value of your message’s quality.

Be Authentic: The content you produce must have your authentic voice and company values, whether you’re writing a press release or a Facebook post.

A Balanced Approach’s Advantages

Following the 50/30/20 guideline can help you develop a comprehensive and interesting social media presence that:

Attracts and Retains Followers: A varied content mix gives your audience ongoing value and keeps them engaged.

Develops Brand Loyalty: You may cultivate trust and loyalty by regularly providing insightful analysis and interesting material.

Produces Leads and Sales: A well-rounded strategy guarantees that you’re strategically promoting conversions in addition to broadcasting.

Establishes You as an Industry Leader: Your authority is strengthened when you share carefully chosen content in addition to your own knowledge.

Optimizes Your Time and Resources: You can increase your effect without becoming burned out by carefully structuring your content.

Conclusion:

In summary, the 50/30/20 guideline is a clever tactic for creating a powerful and long-lasting social media presence rather than merely a content formula. By using this well-rounded strategy, organizations may regularly distribute content that informs, engages, and transforms followers into devoted, long-term clients.

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