Best Digital Marketing Course in Karnal – Learn SEO, Social Media & More with Certified Trainers
What is Digital Marketing
Digital marketing is a way to promote products or services using the internet, like Google, Instagram, and Facebook. It helps businesses reach more people, get noticed, and grow.
At TechBooz in Karnal, we teach you step by step how to create online campaigns, connect with customers, and grow a brand. With our live classes, hands-on projects, and guidance from experienced trainers,
you’ll learn practical skills that can help you start a career or improve your future opportunities. Join TechBooz and start your journey in digital marketing today!
Who should do this course
Who Can Join Digital Marketing Course?
At TechBooz, we’re here to help you build a successful career in Digital Marketing. Our course is perfect for anyone who wants to learn how to grow businesses online and make a mark in the digital world.
Who should join?
Job Seekers: If you’re looking for a career in the fast-growing digital marketing field, this is the right place to start.
Graduates: Fresh out of college? Learn digital marketing skills to get your first job or stand out in the job market.
Professionals: Want to upgrade your skills and stay ahead in your career? This course will help you do that.
Career Switchers: Thinking of changing careers? Digital marketing is an exciting field with plenty of opportunities.
Small Business Owners: If you own a small business and want to take it to the next level, this course will teach you how to market online effectively.
Entrepreneurs: Learn how to grow your business and reach more customers with powerful digital marketing tools.
Offline Fee
Online Fee
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Exam
Digital Marketing Syllabus
Our Digital Marketing Course is structured into 17 main modules, which are further divided into a total of 90 sub-modules, covering all essential skills and concepts. Key features of the course include everything discussed below..
1. Introduction to Digital Marketing
Digital marketing is the process of promoting products and services online. You will learn how businesses use digital platforms to reach customers, generate leads, and increase sales. This module covers organic vs paid marketing and inbound vs outbound strategies, helping you identify career opportunities and grow any business online.
- Understand organic and paid marketing strategies.
- Learn inbound vs outbound marketing techniques.
- Explore how companies reach and engage online audiences.
- Identify career opportunities and business applications.
2. Basic Graphic Design
Graphics are essential to attract attention in digital marketing. This module teaches you to create appealing visuals for social media, websites, and ads, helping campaigns stand out and communicate effectively.
- Create posters, social media creatives, YouTube thumbnails, and ad banners.
- Learn color theory, typography, and layout design principles.
- Understand branding basics for professional visuals.
- Use Canva to quickly design high-quality graphics.
3. Basic Video Editing
Video content is highly engaging for online audiences. This module teaches you to create and edit videos for ads, social media, and promotions using effects, music, and subtitles to tell stories effectively.
- Edit and merge video clips using Filmora.
- Add subtitles, transitions, music, and effects.
- Create promotional content, reels, and ads.
- Use storytelling techniques to capture audience attention.
4. Content Writing
Content is the backbone of digital marketing. Learn to write SEO-friendly blogs and articles that drive traffic, build authority, and improve your brand’s visibility online.
- Write engaging, SEO-optimized blog posts.
- Create headlines that increase click-through rates.
- Use tools like Grammarly, SurferSEO, and Hemingway Editor.
- Drive organic traffic and improve search engine rankings.
5. Email Marketing
Email marketing remains one of the highest ROI channels. This module teaches you to build email lists, design newsletters, and automate campaigns while tracking results for better conversions.
- Build and manage email lists effectively.
- Create newsletters and automated campaigns.
- Perform A/B testing for subject lines.
- Track open rates, clicks, and conversions using Mailchimp or HubSpot.
6. Website Development
A professional website is the foundation of online presence. Learn to create responsive, user-friendly websites with WordPress, optimize for SEO, and improve credibility for your brand or business.
- Set up WordPress websites with responsive themes.
- Install essential plugins like Yoast SEO.
- Design user-friendly layouts for better engagement.
- Build credibility and brand presence online.
7. Search Engine Optimization (SEO)
SEO is essential to rank websites higher in search results and attract organic traffic. This module teaches keyword research, on-page and off-page optimization, and local SEO strategies to improve visibility online.
- Conduct keyword research using Google Keyword Planner, Ahrefs, and SEMrush.
- Optimize meta tags, headings, content, images, and internal links.
- Implement local SEO for better visibility on Google Maps.
- Track rankings and optimize strategies for higher traffic.
8. Social Media Optimization
Social media optimization improves engagement and brand visibility. This module teaches you to make profiles attractive, create content that resonates, and schedule posts efficiently.
- Optimize social media profiles for Facebook, Instagram, LinkedIn, and more.
- Create engaging posts using images, videos, and hashtags.
- Use hashtags effectively to increase reach.
- Schedule posts and manage multiple platforms using Buffer or Hootsuite.
9. Social Media Marketing
This module teaches both organic and paid social media strategies. Learn targeting, retargeting, analytics, and campaigns that generate leads, sales, and engagement for businesses.
- Run ads on Facebook, Instagram, and LinkedIn.
- Create sales funnels to convert leads into customers.
- Target and retarget specific audiences for better results.
- Analyze campaign performance and optimize for ROI.
10. Affiliate Marketing
Affiliate marketing allows earning commissions by promoting products online. This module teaches you to choose programs, create content, and use SEO to drive sales and revenue.
- Join affiliate programs like Amazon Associates and CJ Affiliate.
- Create product reviews and promotional content.
- Drive sales using SEO and marketing strategies.
- Track performance and optimize affiliate campaigns.
11. Influencer Marketing
Influencers help brands reach audiences authentically. Learn to identify the right influencers, negotiate deals, and measure ROI of campaigns effectively.
- Find suitable influencers for your niche.
- Negotiate deals and collaborations.
- Measure the ROI of influencer campaigns.
- Use platforms like AspireIQ and Upfluence for management.
12. Google Ads
Google Ads helps businesses appear instantly in search results and attract leads. This module teaches campaign creation, bidding, ad formats, and analytics to optimize ROI.
- Create search, display, video, and shopping campaigns.
- Learn bidding strategies and optimize ad performance.
- Improve Quality Score and CTR for better results.
- Track ROI using Google Analytics.
13. Prompt Engineering
AI tools can generate content efficiently when given the right instructions. This module teaches prompt writing to create blogs, ad copy, and scripts quickly and creatively.
- Write prompts for AI tools like ChatGPT and Gemini.
- Generate blogs, scripts, and ad copy efficiently.
- Save time and boost creativity in content creation.
- Apply AI to multiple digital marketing tasks.
14. AI in Digital Marketing
AI can automate marketing tasks and improve decision-making. Learn to use AI for predictive analytics, chatbots, content personalization, and ad optimization for better results.
- Implement chatbots for customer support.
- Use AI for predictive analytics and personalization.
- Optimize ad campaigns automatically.
- Gain a competitive edge using AI tools.
15. Conversion Rate Optimization (CRO)
Traffic is useless without conversions. Learn to improve website and landing page performance through A/B testing, user behavior analysis, and small changes that drive big results.
- Analyze user behavior with Hotjar or Google Optimize.
- Test landing pages using A/B testing.
- Improve design and content for higher conversions.
- Make data-driven decisions for CRO.
16. Online Reputation Management
Your online reputation defines your brand. Learn to monitor mentions, respond professionally to feedback, and build trust with your audience.
- Track online mentions using Google Alerts or Brand24.
- Respond to negative reviews professionally.
- Improve customer trust and loyalty.
- Manage brand image across platforms.
17. Freelancing in Digital Marketing
Freelancing offers independence and income flexibility. Learn to build portfolios, attract clients, and manage projects successfully in the digital marketing industry.
- Create profiles on Upwork, Fiverr, and Freelancer.
- Build a professional portfolio.
- Write winning proposals to attract clients.
- Set competitive rates and manage freelance projects effectively.
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